Sunday, 14 June 2015

Privacy, no more?

Posted by Saleem Raza


Privacy, No More by Facebook and Others

Facebook and other internet applications are encroaching upon private lives. Is there a way out? When Facebook unveiled 2014’s Year in Review feature, not everyone was happy. The dissenters didn’t dislike social media; they were people who didn’t need reminders of painful life events. Facebook was forced to apologise when it was made clear the feature was insensitive to many users. So, when Facebook revealed the On This Day feature in March 2015, it was expected to function on a better algorithm, such as the ability to choose daily notifications for viewing memories. But how thoughtful can a computer algorithm be, anyway?
In my experience, not a lot. Because a thoughtful human wouldn’t remind me of a status update I made about the birthday of a destructive person from my past. Healing is hard, harder still when your social media account cheerfully reminds you of someone you’d forgotten.

Through On This Day, I saw posts all the way back to 2008. I’d seen who I was as a young girl, and even now, as a semi-adult. My life through the past six years or so was on Facebook. It knows my best friends. It knows how many times I fought with my siblings. It knows which teachers I hated. I think of this with nostalgia, not fear. I won’t blame Facebook, though. It’s my fault for never bothering to read Facebook’s privacy policy which says,
“We collect the content and other information you provide when you use our Services This can include information in or about the content you provide, such as the location of a photo or the date a file was created. We also collect information about how you use our Services, such as the types of content you view or engage with or the frequency and duration of your activities.

We also collect content and information that other people provide such as when they share a photo of you, send a message to you, or upload, sync or import your contact information.”
Of course, this wasn’t even the data policy when I joined Facebook in 2008. Facebook’s policy has grown more invasive over the years. In 2009, Facebook made controversial to its privacy policy, resulting in information, such as the pages a user likes being made public.
The fact that Facebook’s privacy settings, are constantly changing means even the most tech-savvy user cannot successfully protect their information. User information is also shared with advertisers and vendors, but we are told, “We do not share information that personally identifies you with advertising, measurement or analytics partners unless you give us permission. More
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